With the festival season just around the corner, it’s the time of the year to ‘Share Your Gifts’ with loved ones, and you could be forgiven for considering this as just another headline for a TV commercial. This is a stupendous effort and the newest holiday spot with all the warmth & love from Apple’s creative depository, helmed by an animation studio called Buck along with the agency, TBWA\Media Arts Lab. It’s also interesting because the title song “Come out and play” was written by Los Angeles singer/songwriter Billie Eilish, a 16-year-old prodigy who, according to Wikipedia, has been writing songs on her Mac since she was 11!
It’s an account through the eyes of a lonesome lass with a secret penchant for creativity and her companion dog as the only one who knows & values her innate talent and who eventually albeit creatively, of course, forces her to come out of her hiding. In all this, I was astonished to see how Apple has taken fancy to Pixar-inspired storytelling for the first time! The past commercials from Apple have resorted to numerous graphical treatments in making visually stylised product campaigns though animation not being a prominent theme on that list so far. While the tagline ‘Share Your Gifts’ is a beautiful wordplay for acknowledging not just the sentiment of giving in the festive season but also for energising & sharing creative material using the power of Apple’s great products. A company that has always championed the cause of the creative arts community worldwide yet again communicating its unequivocal stand with this fabulous ad, and dare I say, the folks at Pixar would be so pleased to see their artistic journey as an inspiration for the design of this spot. Also, there’s a moral for everyone that creativity is yearning to come to life only if you could use your artful imagination, so go ahead, surprise yourself and your peers. “Don’t hide” and dream on!
[perfectpullquote align=”right” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]You see a piece of paper
Could be a little greater
Show me what you could make her
You’ll never know until you try it
You don’t have to keep it quiet[/perfectpullquote]
Happy Holidays, dear folks!
