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Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.


Revisiting The Old ‘Blogspot’ Times

While perusing the Internet I stumbled upon my old blog write-ups from 2002-2005 which were created on Blogger. It felt good going back to those writings to get a personal sense of how much times have changed me. The posts were more or less written as diary notes quite mindless of the anxiety that it was […]

Groopy - Mobile App

Groopy – Designing a Community Mobile Experience

A detailed piece on how I designed Groopy in redefining a community experience When the launch of the Business Edge Alumni Network was proposed I became involved in designing the brand identity for the group beginning with my research on the diverse community. This network is a place for industry professionals to leverage their collective aspirations […]

Dear UPS, This Should Be Your Delivery Strategy!

No matter how hard I try I always seem a bummer when it comes to receiving packages at home, especially with UPS’ odd delivery acts. Here’s a journey map with a ‘mood meter’ to illustrate my purchase experience. The Ups and Downs I browsed a book I liked at a local bookstore and bought it […]

Jimmy Kimmel On Mass Shooting At Las Vegas

I don’t think anyone could have articulated the emotions of this tragic incident in words that Jimmy has managed to do. It’s not just the mass shooting at Las Vegas which is a horrific incident to recount but his profound use of words that brought tears to my eyes. He’s just brilliant!

Co-Creation in Hiring for UX

The Role of Co-Creation in Hiring for UX

A case for using a ‘co-creation’ process for hiring UX Designers. I prefer working in a Co-Creation design process for products, which looks like this. DEFINE (The Problem) ⟶ ORGANIZE (The Information) ⟶ CONCEIVE & ANALYZE (The Ideas) ⟶ BUILD (The Prototypes) ⟶ DISCUSS/ITERATE (On The Feedback)  ⟶ IMPROVE (The Design). Loopback until I get to a design solution […]

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Bhooshan Pandya