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Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.


Thank You, Sears.

Sears shut all its stores in Ontario, and it will subsequently cease operations across Canada later this year. I still recollect, as a newcomer, I was living right across the street to a store and the first items which I selected for my new home came from this iconic brand. I cannot imagine the convenience […]

Who Can We Identify As An “Indian”?

Someone on the Internet responded to a rather contemplative question on who amongst Sonia Gandhi, Sundar Pichai, or Satya Nadella could be considered as ‘Indians’. But this individual’s answer extolled endlessly why Sonia Gandhi was an Indian but not the others who are business leaders on their own merits because today they’re Americans, also including some […]

CN Tower in Toronto

Shockingly, Toronto Isn’t An Elegant City!

Shocking because I live in Toronto, also because ‘elegance’ has an undertone of a sense of quality and character which I believe Toronto possesses in heaps, nevertheless, it didn’t make it to that list. Instead, Montreal (ranked 31) and Vancouver (46th) were the only two cities chosen from our great nation. The ranking was conducted by […]

Jimmy Kimmel On Mass Shooting At Las Vegas

I don’t think anyone could have articulated the emotions of this tragic incident in words that Jimmy has managed to do. It’s not just the mass shooting at Las Vegas which is a horrific incident to recount but his profound use of words that brought tears to my eyes. He’s just brilliant!

AIB Roast Cover

Fuss About Nothing!

The whole debate about morality and culture, and the use of offensive language has been raked up again in the garb of “hurting public sentiments”, and may I add, unnecessarily, and pulling us in the tussle between modernity and ethnicity, the right or the worse, the choice that we as intellectuals have to make over an insignificant and below par event! It’s so depressing and annoying.

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Bhooshan Pandya

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