Why Are Online Portfolios Suddenly Vanishing?

Nothing personal but it’s worth observing this recent phenomenon of certain designers maintaining online portfolios in private, and it’s a question that has baffled me the most. Until I meet someone who has kept the ‘daggers’ hidden under a cloak of secrecy I will never get conclusive evidence. I was reading an interesting and highly insightful article on Medium from a UI/UX designer talking about grid systems for mobile/desktop UI designs. There was no doubt in my mind that this individual had done immense research to validate an approach of using a grid system, and I was impressed enough to look at his body of work. His online portfolio link had been provided but my eagerness soon turned into despair when I found everything except for the design work was public! After creating an impression with your writing and intellect why would you want to hide your designs? And this isn’t the only instance where I found the portfolio ‘locked up’ for a private viewing it’s become a trend.

It defeats the entire purpose of maintaining an online portfolio that is meant to be accessible 24/7 and aimed at like-minded designers, peers, and most of all, recruiters and employers who might be looking for a talent like yours. Online portfolios can be a great way to project your individual talent not just for exploring job opportunities, and for the industry at large to comprehend what a design process resembles in an individual’s capacity! But the core question still remains unanswered – why are designers turning secretive all at once?

  • I believe there are a couple of factors and the most important one feels like the designer’s work for an organization is covered by an IP or a non-disclosure agreement. Designers aren’t allowed to showcase their visual thinking process in public without breaking the law and it’s a precarious situation they find themselves in all the time. So it’s only inevitable that they strictly make their work ‘on-demand’ to skillfully dodge the scrupulous eyes of the employer. So this applies to specific client work, but what about side projects which are independent of an employer’s discretion?
  • Another version could be to prevent employers, recruiters, and peers or colleagues from unfairly judging their work. UX is a pretty subjective domain having a nuanced process that’s dictated by the culture of the company. For instance, designing a ‘persona’ could end up within multiple formats across the industry and could still make sense in their individual capacities. If employers or recruiters were seeking to judge the designer on the basis of the perception they carry about a standardized ‘persona’ format they might well be disappointed. In such a case, candidates may prefer discussing the portfolio on a personal level by blocking access to the portfolio.
  • In relation to my previous point, some designers may also have a misguided personal view about their own work, finding it archaic and unfit for public viewing.
  • And lastly, some designers, in general, might be scared their work is at risk of getting plagiarized.

Be as it may, portfolios in any form are actually articles to be judged. They’re also seen as a ‘gateway’ to your innermost beliefs and design thinking processes, and might largely differ with an individual’s mindset. But it’s critical that that difference should be presented boldly and to position your unique qualities in the market. Aiming to build a career in design I miss the point and find no logic or prudence in keeping your talent confidential. The mantra should always be to stay open-minded, invite diverse opinions, and spreading the knowledge of design.