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Bhooshan

Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.

Design

Market Research and User Research

Market Research Vs. User Research

I have often had conversations with clients and designers who have a difference of opinion on the virtues of ‘market research’ and ‘user research’, sometimes even using the terms interchangeably. In one such recent interaction with a marketing executive from a large Canadian company with whom I was associating for a consulting project, I was […]

Books

Books On Design Which I Enjoyed In 2017

My zest for ‘change’ led me to read books in 2017. here’s my short review of the publications I enjoyed on design and design-thinking. As 2017 draws to an end, I had resolved from the beginning to make this a productive year, and more than anything, it turned to be a remarkable one as far as my […]

Kalo Healthcare Solutions - Final Identity

Kalo Healthcare Solutions – Brand & Identity Design

Building a futuristic brand identity for A forward-Thinking Canadian healthcare consulting company. This holiday interval provided an enriching creative opportunity, and one, which has resulted in an excellent culmination to my 2017. I met with the Founder-CEO of Kalo Healthcare Solutions, a Toronto-based company and involved in digital healthcare consulting for enterprise solutions, and over […]

Quotes from ‘Steve Jobs – The Lost Interview’

This is one of my favourite documentaries on Steve Jobs, an interview with the legend who’s at his best reliving his time at Apple, NeXT, and beyond. It’s full of anecdotes from his thought process on product design, and why Microsoft is after all…Microsoft and I thought to reproduce some of his insightful quotes. This […]

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Bhooshan Pandya

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