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Bhooshan

Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.

Design

This Could Solve The Magic Mouse Cable Riddle!

I came across this amazing Qi pad discount article (source below) that sparked a design inspiration, as my mind went back to the September Apple Keynote which introduced Qi wireless charging support for the newer iPhone 8 and X series. Among the other impressive concepts that I’ve seen is the IKEA wireless smartphone charging built into ubiquitous, […]

Instagram Old and New App Icon

Instagram Used Co-Creation For Its New Icon Design

Last year, Instagram changed its skeuomorphic icon branding to a purplish logo and it was only recently that I came across the design process on Fast CoDesign. Instagram’s Design Head Ian Spalter, guided the branding exercise into a co-creation session. The write-up from the FastCoDesign article mentions… At first, Spalter was most concerned with figuring […]

Groopy - Mobile App

Groopy – Designing a Community Mobile Experience

A detailed piece on how I designed Groopy in redefining a community experience When the launch of the Business Edge Alumni Network was proposed I became involved in designing the brand identity for the group beginning with my research on the diverse community. This network is a place for industry professionals to leverage their collective aspirations […]

Dear UPS, This Should Be Your Delivery Strategy!

No matter how hard I try I always seem a bummer when it comes to receiving packages at home, especially with UPS’ odd delivery acts. Here’s a journey map with a ‘mood meter’ to illustrate my purchase experience. The Ups and Downs I browsed a book I liked at a local bookstore and bought it […]

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Bhooshan Pandya