My zest for ‘change’ led me to read books in 2017. here’s my short review of the publications I enjoyed on design and design-thinking. As 2017 draws to an end, I had resolved from the beginning to make this a productive year, and more than anything, it turned to be a remarkable one as far as my […]
I literally grew up watching this wonderful symbol around me, the logo of the State Bank of India (SBI), a renowned nationalised bank in India and pretty famous too. And personally, I love researching about how icons and logos come into existence. I always admired the blue logo for its simplistic design and deduced from […]
It’s not ‘us versus them’ or even ‘us on behalf of them.’ For a design thinker, it has to be ‘us with them’.
Tim Brown, CEO and President of IDEO
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupery
The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible’.