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Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.

Author: Bhooshan

Saving Private Ryan -“Earn It”

‘Saving Private Ryan’ is one of those rare movies which I may have caught probably a dozen times. And it breaks me every time I watch the bridge scene at the end where a mortally wounded Captain Miller is feebly uttering to Private Ryan – “James…earn this…earn it…”, a grim reminder that he was saved by […]

Thank You, Sears.

Sears shut all its stores in Ontario, and it will subsequently cease operations across Canada later this year. I still recollect, as a newcomer, I was living right across the street to a store and the first items which I selected for my new home came from this iconic brand. I cannot imagine the convenience […]

Grandpa Kitchen And The Simple Cooking

Several shows on the TV have attempted to promote culinary skills with even celebrities donning the apron, but you may not have seen anything like this. I caught a YouTube channel with over a million subscribers called ‘Grandpa Kitchen’ (not ‘Grandpa’s Kitchen’) featuring an aged man cooking Indian and western delicacies in the open with […]

Baahubali’s Fantasy Adventure Is Amazing!

After brooding over my choice to watch the Baahubali films (BB) for years I finally garnered the motivation to catch up on the series yesterday, both flicks back-to-back. Frankly, I have become sceptical to watch mythological/historical period films with the current spate of drab historical Bollywood offerings not providing any entertainment value per se. And […]

Market Research and User Research

Market Research Vs. User Research

I have often had conversations with clients and designers who have a difference of opinion on the virtues of ‘market research’ and ‘user research’, sometimes even using the terms interchangeably. In one such recent interaction with a marketing executive from a large Canadian company with whom I was associating for a consulting project, I was […]

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Bhooshan Pandya

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