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Bhooshan

Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.

ux

The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible’.

Hillman Curtis

Understanding The Scope of Lean UCD Methodology

from Using the User-Centered Design (UCD) and Human-Centered Design (HCD) Methodologies, this is an attempt to capture the meaning and to introduce the ‘Lean UCD’ framework. As a consultant and architect, I’m privileged to be using both the User-Centered Design UCD) or Human-Centered Design (HCD) frameworks in complex projects, and it’s natural to have pondered over the […]

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.

Don Norman

Co-Creation in Hiring for UX

The Role of Co-Creation in Hiring for UX

A case for using a ‘co-creation’ process for hiring UX Designers. I prefer working in a Co-Creation design process for products, which looks like this. DEFINE (The Problem) ⟶ ORGANIZE (The Information) ⟶ CONCEIVE & ANALYZE (The Ideas) ⟶ BUILD (The Prototypes) ⟶ DISCUSS/ITERATE (On The Feedback)  ⟶ IMPROVE (The Design). Loopback until I get to a design solution […]

UX Design

The Best UX Design Articles of May 2016

A catalogue of some of my favourite and insightful UX design articles published in May 2016. How to Turn User Research into Usable Data User research is an important component in a design process to collect valuable data. This article looks at various research methods and how to make the right choice. Basic steps on […]

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Bhooshan Pandya