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Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.

This Could Solve The Magic Mouse Cable Riddle!

I came across this amazing Qi pad discount article (source below) that sparked a design inspiration, as my mind went back to the September Apple Keynote which introduced Qi wireless charging support for the newer iPhone 8 and X series. Among the other impressive concepts that I’ve seen is the IKEA wireless smartphone charging built into ubiquitous, everyday objects. Advancing this concept of wireless charging to even greater lengths with the Magic Mouse 2 might help reduce the cable cobweb from our daily life.

IKEA Wireless Charging System

IKEA Wireless Charging System

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Instagram Old and New App Icon

Instagram Used Co-Creation For Its New Icon Design

Last year, Instagram changed its skeuomorphic icon branding to a purplish logo and it was only recently that I came across the design process on Fast CoDesign.

Instagram’s Design Head Ian Spalter, guided the branding exercise into a co-creation session. The write-up from the FastCoDesign article mentions…

At first, Spalter was most concerned with figuring out what elements people recognized most about the admittedly very complex and highly detailed Instagram logo. So he started by asking the whole company to draw the logo from memory in 10 seconds or less. “That gave us a sense of what was burned in,” Spalter says. What emerged were the camera lens, the rounded shape of the icon, and, surprisingly, the little black viewfinder in the top right corner.

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Daddy Movie Poster

1 Reason You Should Watch ‘Daddy’

There were many reasons for watching this movie on the underworld gang lord-turned-politician Arun Gawli one of which being my roots in Mumbai city and Gawli’s charisma as a gangster-turned-politician. I was tempted to call Daddy a ‘biopic’ but it takes a rather beaten path than following facts, a lot of creative freedom has been taken to weave a dramatic story. But it’s based on the characters around Gawli and I’m a huge fan of movies that bring the retro look alive on the big screen, in particular my favourite decade, the 80s. The other reason for my anticipation of Daddy was the director Ashim Ahluwalia. I was very impressed with his previous classic ‘Miss Lovely’ which catapulted a lesser known Nawazuddin Siddiqui onto the international stage. It was a brilliant movie set in the 80s Bombay just like Daddy.

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Groopy - Mobile App

Groopy – Designing a Community Mobile Experience

A detailed piece on how I designed Groopy in redefining a community experience

When the launch of the Business Edge Alumni Network was proposed I became involved in designing the brand identity for the group beginning with my research on the diverse community. This network is a place for industry professionals to leverage their collective aspirations and experience in advancing career growth within Canada. The network today is coexisting through the WhatsApp platform which entails several privacy issues. I believed, this privacy concern needed to be addressed, where the need to give personal information to make connections online could be prevented while the data could live on the encrypted servers. Most importantly, my goal was to integrate a community professionally moving away from the core definition of ‘social networking’. The overall focus of this inspired me to conceptualize a mobile app which I named ‘Groopy’.


Social media has built a phenomenal character for users in a ‘social networking’ environment and allowing them easy transaction of personal data such as text, images, video, and opinions in general. My first concept banked upon connecting people outside of the typical ‘social networking’ definition, a professional network that is nurtured in exchanging views but those which are not meant to be ‘shared’ outside the realm of the network due to its structure of belonging only within the current stream of thought. Thus the goal of Groopy is to connect groups of people on an enterprise platform as illustrated below, and it’s an antithesis of a social network.

Social Media vs Groopy Platform

An overview of how Groopy differs from conventional Social Media.

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Dear UPS, This Should Be Your Delivery Strategy!

No matter how hard I try I always seem a bummer when it comes to receiving packages at home, especially with UPS’ odd delivery acts. Here’s a journey map with a ‘mood meter’ to illustrate my purchase experience.

The Ups and Downs

UPS Customer Journey Map

I browsed a book I liked at a local bookstore and bought it on Amazon from the mobile app. I received an email that my package has been shipped with UPS with a tracking number and an approximate delivery date. I wait for the package to arrive on the same day but nothing happens. Surprisingly, UPS has stuck a note at the entrance (embarrassingly for the world to see) that I missed the package, and the reason provided was that the customer wasn’t available to receive the package!

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Bhooshan Pandya