Of all the places in this vastness of Toronto city, I spot a massive poster hung atop a building featuring none other than the musical maestro AR Rahman, I’m still wondering how that location somewhere on Bloor Street West was chosen for this grand display! One is used to seeing a diverse mix of models complementing anything from creams to cuisine, so the excitement of watching an Indian celebrity endorsing a premium brand in a foreign land was palpable. This is Apple’s attempt at projecting it’s Mac lineup of computers as brilliance personified.
This ad was also unique for a reason because this month I chose to move on from my ‘old-but-gold’ MacBook Pro and opted for the new 2018 line-up. Here’s a little background to my old Mac which is still my favourite – the second-generation unibody Macs were first announced by Steve Jobs in October 2008 and the timing couldn’t have been more appropriate for me to order one in Canada back in 2009. It was a tedious buying episode, to say the least, however, this time the shopping experience was definitely surreal & seamless (thanks to my location in Toronto) right from placing the order on my app to receiving it within a few hours at the nearest Apple Store. The new 15-inch configurations are loaded with Intel Core i9 (up to 6 core) and upgradeable to up to 32 gigs of RAM which definitely makes it sheer desktop-class. Besides having been on Mac for several years now the need to experiment or work on a Windows (eco)system is fairly diminishing.
Which brings me to a question. In a previous post about my first Mac I had pondered if this indeed is the end of my association with the Windows family and the answer is probably “nah”. Because as someone in the creative arts field I need to constantly push the boundaries of my artistic and innovative desires and not let my limitations or beliefs stifle the positive outcomes. I guess Rahman would have definitely smiled on that note.
