That iconic TV commercial which changed computing, the Macintosh “1984” ad, was aired this day on January 22, 1984, during the telecast of Super Bowl XVIII. It’s difficult to imagine computing before Macintosh’s GUI interaction where users worked with command-line interfaces (CLI) which required memorizing commands (I worked with CLIs once). Which also reminds me of the time when I laid my hands on my first Mac, that experience was pretty amazing!
[perfectpullquote align=”right” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“1984” was a TV commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, produced by Fairbanks Films and directed by the legendary Ridley Scott. English athlete Anya Major performed as the unnamed heroine and David Graham as the Big Brother. It was first aired in 10 local outlets in the U.S. but it’s second televised airing, and the only national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVII by CBS. The ad was an allusion to breaking away from the conformity set by the “Big Brother” (IBM machines).[/perfectpullquote]
