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YouTube Started As A Dating Site

July 25, 2019 Design Technology

When I read this for the first time I cringed. It sounded unnatural that YouTube, the world’s largest online video streaming company with over a billion users each month, was conceived as an online video dating site! So here’s some back story. In March 2016 at the SXSW festival, YouTube co-founder Steve Chen revealed the actual predicament surrounding the launch of their streaming service in 2005. He said…

“We always thought there was something with video there, but what would be the actual practical application? We thought dating would be the obvious choice.”

Source

From Video Dating To Video Sharing

YouTube - Mobile

YouTube was conceived in 2005 by Chad Hurley, Steve Chen, and Jawed Karim in 2005 while working for PayPal. The entrepreneurs initially found a market in matchmaking through video, even taking out ads on Craigslist in Las Vegas and Los Angeles in which they offered to pay women $20 to upload videos of themselves to the site. No one took the offer seriously. It didn’t matter to the founders, because by then, users had begun uploading all sorts of videos from dogs to their vacations and they began pondering over a fundamental question “why not let users define what YouTube is all about?” so they completely revamped their website, making it more open and general. By 2006, YouTube was already the fastest growing website on the Internet hosting more than 65,000 videos. Then on October 9, 2006, Google dropped a bomb by announcing they were acquiring YouTube for US$1.65 billion in stock. It was the second-largest acquisition for the search giant at the time.

Co-Design And User Innovation

Although it might seem like a case of ‘serendipity’ in the first instance with YouTube going from a video dating site to a video sharing one, here’s why I believe it was really a case of oversight. The founders formerly developed a vision to devise a product or service using online video streaming tech as a platform for matchmaking, but in that their vision of connecting with the users was grossly miscalculated because users just weren’t looking at video as a dating tool. Their initial concept could have been refined if they’d involved users in the conceptual stages of design iteration. The involvement of users early on provides the creators with an advantage at mobilising resources towards a focussed area of user’s concerns prior to the launch, although their open-mindedness did save them the day. As opposed to co-design or the user-centred model, it seems like YouTube followed a Linear Innovation Model consisting of research and development of product or service, which is then marketed and sent out to the users.

Speaking of which, co-design or the user innovation process is the act of designing concepts with the users (co-design is often referred to as participatory design by the design community) involving the intermediate users or direct consumers.

In other words, it’s not enough to involve engineers, designers, managers and other project owners into the creative process rather they need to be active co-designers in channelising energies into building actionable plans and implementing prototypes. That’s the way forward to meet some of the biggest challenges we face as humankind.

The innovation process comes with ambiguity and it’s often derailed due to several reasons, notwithstanding management oversight (like in the case of YouTube), misconceived notions about product utilization by end-users and last but not the least, being blinded by or trying to resolve the problems and challenges from a single spectrum thought process. In that, YouTube was created on the basic idea of connecting people through video streaming at cheaper rates but then it ultimately led to overlooking the users’ latent needs, a basic ingredient at shaping customers’ experience.

It’s quite likely, in a participatory design method, and by involving all the stakeholders of the soon-to-be-launching service the founders could have discovered to their surprise that instead of recorded videos users preferred to date using other discreet tools wherein their identities aren’t compromised or misjudged in the first impression. It’s dating after all. Lastly, the participatory design process should not be mistaken for crowdsourcing in which groups of interested parties contribute to the creation of ideas in an open forum, such as the Internet, in achieving a cumulative result. Imagine how different our world would be if end-users were involved as co-designers in every project, end-to-end, not just as research subjects but as an important aspect with any product or service design business. That’d be the true essence of any user-centred design methodology.

When Google Announced Its Email Service

April 3, 2019 Happenings
Gmail Email

Everyone’s beloved email service turned 15 years old, and I have so little recollection of the launch of a new email service on April 1, 2004, except in that fledgeling Web 2.0 era, I was very excited about owning a piece of this Google innovation with an unimaginative name ‘Gmail’ (a portmanteau of ‘Google’ and ‘Email’). It also caught my fancy because of the staggering revelation that it offered, to my astonishment, an astounding 1GB inbox space!

Email Wars

Just imagine, in times of the domineering Hotmail and Yahoo defining the email experience in the market — by the way, you ought to have owned at least one email account with either of the two to keep up with the Joneses, the norms of those times provided the free user with a humble 100-200 MB mailbox which was considered good enough in the absence of any big market player, until Google broke the ground with Gmail they would delete the emails to free up space if you can believe me. In fact, so magnificent was the announcement of its 1GB space the tag line literally said, “never delete another email”. Yeah, that set the tongues wagging, the news spread soon, and there was a palpable rush on the Internet forums to get hold of a free invite to the beta version. Once you got an invite and the account subsequently you joined an exclusive club of honchos decisively controlling the distribution of invites to the hoi polloi. If I am not mistaken, you got about 15 free invites to hand out to friends and family. That Gmail ID is today worth its weight in gold and is your access code to the vibrant Google ecosystem.

But that invite-only element to secure a free Gmail account put a dampener on my enthusiasm, to be honest, least of all because, I had to wait until June of 2004 before I got a Gmail ID which really felt like ages when everybody else was trumpeting their prized catch. It was a friend’s generosity on a once lively designer’s forum called SurfUnion, (of which I was a proud co-founder and admin) who got me an invite and I entered the party as well. I also sent him a ‘thank you’ note, that was my first email from the fresh account. Oh, and back in the day, a free Gmail account offered a generous 1GB of space with a humongous attachment option to send. It was just mind-blowing, if you considered that one could only dream of that kind of luxury on a subscription account. Besides the point but Gmail usurped the competition in one swift blow, gaining millions of users within a matter of months after its launch. Amongst other things, it also featured better spam fighting capabilities, a clean user-interface (there were ‘Labels’ like tags and not ‘Folders’!), Gmail Labs to extend its functions (it was awesome), aside from Google’s iconic search engine potentiality to find your emails from the heap quickly. Albeit, all this did not come “free”, as it were since there were targetted ads in the mailbox raising concerns about email privacy shortly. In a series of improvements later Gmail introduced tabs in a bid to improve the email experience and I promptly posted my thoughts in a design case on tha feature.

The Next 15 Years

So that so-called “generous” 1GB space has now become 15GB and shared with Google Drive and the other apps but the Gen Zs have jumped on messaging apps. Email is passé for some nowadays, but Gmail made emailing a quiet and cool revolution for a generation that was struggling with a lack of good email platforms. Picture this, will ya? No matter what, you had no choice but to delete emails as soon as filled up the mailbox, you could not send large attachments or chat with your contacts while in the mailbox. Gmail freed my generation from that tyranny and, in fact, made emailing an informal yet refreshing activity for the pre-Facebook/WhatsApp era. Today, one might check Microsoft Office documents or PDF files without leaving the mailbox on Gmail, no need to own the software anymore.

Gosh! It’s been a magical journey the last 15 years, they just zoomed by, and I am eagerly looking forward to the next 15. Who knows, maybe we could have a Gmail with an invisible UI, with voice capabilities reading text aloud with help from a smart speaker with a human-like expression. Or maybe email would just vanish by 2034 and be replaced by VR so you’re talking to one another from across the globe. Whatever the case, and wherever technology takes us next, fasten your seat-belts for it’s going to be an exciting ride no questions!

Google Duplex and Beyond

About Google Duplex, Robots, And Beyond

May 16, 2018 Technology

Last week’s I/O demo, of the virtual assistant Google Duplex scheduling a haircut appointment with a salon over a phone call, was jaw-dropping and nerve-racking at the same time. You can check this YouTube video of the demo if you haven’t. It was an inventive synthesis of natural language understanding, deep learning, and text-to-speech. Though it reminded me of the unseen implications of AI, the demo, in all honesty, was stupendous! The voice simulation, which incorporated the conversational responsiveness of the algorithm, and the emotional connect with the caller on the other side were so convincing it could feel like a natural conversation happening between real people without any way to know the difference, only that that wasn’t the case here. Whilst it’s a great time to see all the varied experiments around automation and machine learning coming to life etcetera, but the implications of them are obscure and might go beyond the role of ‘assisting’ humans. And here’s why.

I was reading Alec Ross’ insightful non-fiction about the permeating effects of digital transformation, automation, and technology, on our culture and jobs, and it’s called ‘The Industries of The Future’. In which, he presents a vivid image of tech innovations, ala Google Duplex, that is replete with industries that would define the employment prospects in a tech-oriented world, where we would deal with subservient robots, big data for ‘predictive analytics’ and commonly use genome sequencing for a deeper comprehension of our biological composition in areas related to preventive healthcare. In a similar vein, in Don Norman’s evocative writing of ‘Emotional Design’, he outlines in an entire chapter on robotics about a future in which humanoid robots would have access to our homes and personal spaces — just in case, this has already happened with a device such as the Roomba vacuum. The concept seems far-fetched today but not if you consider the events of last week’s Google I/O. So then in his book ‘The Industries…’, the author Alec Ross offers a meek reference to artificial intelligence’s debilitating effect on voice-based interactions including a scenario of committing fraud. He says in the book…

[perfectpullquote align=”right” bordertop=”false” cite=”” link=”” color=”” class=”” size=””][…] A downside is the increased risk of fraud. If my voice can be reconstructed in a way that makes the reconstruction difficult to distinguish from my “real” voice, then it opens up new opportunities for fraud — fraud in dozens of languages, no less. In a world with near-universal translation and communication, an ironic side effect may be that we’ll need to be able to look somebody in the eye to believe what he or she is saying.[/perfectpullquote]

Continue reading…

Long Live Google Images!

February 17, 2018 Happenings Technology

There was something wrong with Google Images which I thought needed fixing. I was searching for some images and realized the results were not directly linking to the file like earlier and it opened the corresponding website in a new tab. My reaction was “…huh!?” The results were all broken, at times I couldn’t find that image on the page which left me frustrated. I realized today that Google has complied with the European Commission’s accusation of anti-competitive practices and removed some of its features.

[perfectpullquote align=”right” bordertop=”false” cite=”” link=”” color=”” class=”” size=””] In 2017, Getty Images complained to the European Commission, accusing Google of anti-competitive practices. Google said it had removed some features from image search, including the “view image” button. Getty Images said it was a “significant milestone” but critics said the move was “a step backwards”. [/perfectpullquote]

They killed the core of the product and unless they revamp or rejig the platform I think Images is headed to the graveyard to join its mates. As part of that deal, Google has begun warning users about copyright infringement which, I thought, was understood that users bear responsibility for liabilities arising from copyright infringement & commercial use of photos. Meanwhile, they also stripped it of its fabulous ‘Search by Image’ function and here we were talking about machine learning for image processing (TensorFlow). Google was a valuable repository of images for reference and so much more to me, and now they have taken that away too. A prime example of how user-centric technology continues to be pushed back to medieval ages.

Goodbye, Dear Mint!

November 9, 2017 Technology

Last week, with a heavy heart, I removed the Mint Bird Feeder plugin from my site which effectively disconnected my site from providing ‘Mint’ the analytics for one final time. I was left with no choice and here’s why I did what I did.

I remember clearly, I was mesmerized by Mint when it was launched in the last decade. I’m talking about a pre-social media era where blogging was the absolute norm in reaching out to the world. But what seemed important to me was the analytics part. This was the time when Google had not yet launched their Analytics product which gave me raw numbers on page views, geographical visits, etc. I had other analytics software at my disposal which helped me feel the pulse of my audience and to gauge the popularity of my writing. So when Mint was developed and launched by Shaun Inman I bought the product without thinking over it twice.

Last week things started going downhill. I wasn’t able to log into my website Dashboard and I began to worry, that’s when I got in touch with Bluehost and asked them to take a look. It was found that the ‘Mint Bird Feeder’ plug-in was the root cause of the issue and they deactivated it pronto. I was aware that the product development of Mint has ceased with Shaun moving on to other ventures and I did not want to compromise the security of my site and so I removed it completely. Furthermore, the developer of the said plugin hadn’t updated it in over 2 years.

Quite frankly, I had a wonderful time with Mint and some third-party plugins (branded as ‘Peppermint’) as long as they lasted. Given the obvious vagaries of the programming world, I took up the challenge of installing Mint and succeeded, until Google Analytics came along and disrupted the fragmented web analytics product industry forever, in the process, creating an entirely new segment of ‘digital marketing’ and ‘SEO’! But I’ll always be thankful to Shaun for giving me an amazing product experience with Mint and Peppermill. Goodbye, and good luck!