The Rotman School of Management in Toronto is home to some of the most prolific academic programs including the renowned MBA program. Nonetheless, Rotman also promotes an executive program called ‘Business Edge’ that is jointly funded by the Federal & the Ontario provincial government that assists internationally educated professionals (IEPs) to leverage their potential and take their careers to the next level in Canada. The fascinating thing about the Business Edge program (BE) is that it carries a vibrant mix of global professionals having wide-ranging experience in multiple industries (design is probably not one of them) which unquestionably makes the cohort involvement very stimulating. For a long time, there had been some chatter to float a community with the aim to collectively support and leverage their potential for helping achieve the aspirations of its members through mentorship & networking. Finally, on September 21, 2017, with the hard-work and undying zeal of some volunteers, the Business Edge Alumni Network came to fruition and was officially launched by Ontario’s Deputy Minister for Citizenship & Immigration Alexander Bezzina.
But there was another significant moment associated with the event which turned a new leaf in my career – the brand identity that I designed for the Business Edge Alumni Network was unveiled by the Deputy Minister.