Writing for an internal global initiative on Innovation, I spoke about imbibing a user-experience design framework (UXD) in the software development life-cycle (SDLC) that can consistently deliver better products. I am publishing the article here.
Designing a UX framework for Internal Applications
User-experience (UX) design deals with harnessing the feelings of a user — How people feel before, during and after they have used a product. It pertains to creating an interaction model that impacts a user’s perception of a system or a product which makes it more desirable for use again. Being a subset of UCD (user-centered design), the first step towards evolving an internal UX methodology is to understand the requirements and user-needs through research.

Let me be honest and confess that I lost the URL of this fabulous website and lost all the hopes of finding it on the superhighway. I only knew a few things about it on my first visit which were “portuguese”, “designer” and the fact that it was made entirely in “WordPress”. I managed to “Google” the keywords and I ‘excavated’ this website once again :-) The website is called