Amidst the tangle called ‘my life’ comes some good news. CHI is launching the Mumbai chapter of SIGCHI. For the uninitiated, ACM SIGCHI is the ACM’s Special Interest Group on Computer-Human Interaction, which brings together people working on the design, evaluation, implementation, and study of interactive computing systems for human use. ACM SIGCHI provides an international, interdisciplinary forum for the exchange of ideas about the field of human-computer interaction (HCI). Amongst some notable chapters are BayCHI (San Fransisco), and BostonCHI (Boston City).
I am honored to be selected as the treasurer for the chapter along with chairman Hitesh Agarwal (HFI) and vice -chair Paradha Saradhi (Rave Technologies). The event is hosting discussions on various subjects by notable usability gurus. Details about the same and the venue are given below. Please do join us for the launch:
A. Expanding the Scope: Pushing the Boundaries of HCI
“As information technologies become ever more popular and ubiquitous, it becomes increasingly important to think about how we in human-computer interaction can build for, support, and understand the rich and varied ways that users interact with and through devices”.
Jofish will discuss ways to think about experience-focused HCI rather than task-focused. This approach considers technology use outside the workplace and designing information technologies that can support rich interactions. He will draw from a variety of research both within and outside the field, including his own work on computerized scent output and on building technologies for couples in long distance relationships.
B. Usability PETscan
HFI’s Usability PETscan through analysis of persuasion, emotion and trust provides deep insight into the users decision-making processes to create positive relationships with consumers and impact conversion. The PETscan solution provides an opportunity to truly understand the consumer experience—it gives a thorough analysis of the elements, content and interactions that lead to a more complete experience for your existing and potential consumers.” Dr. Schaffer will conduct a session introducing you to the PETscan technique.
We will also share the overview of the planned activities by CHI Mumbai for the year 2007, followed by a Q&A session with the CHI Mumbai panelists.
The event will be followed by refreshments.
Event Date and Time:
23rd March 2007, 2:00 pm – 5:30 pm
Venue:
Hyatt Regency
Sahar Airport Road,
Mumbai, India 400 099
Tel: +91 22 6696 1234
Confirm your participation for the inaugural event by sending a reply mail to Hitesh Agrawal (hitesh[at]humanfactors[dot]com) with your name and contact details at the earliest.
For any queries, contact hitesh[at]humanfactors[dot]com or call on +91 98922 57629
