I came across a sentence from Jeanne Liedtka and Tim Ogilvie’s book ‘Designing for Growth: A Design Thinking Toolkit for Managers’ summarizing design.
“Design, in contrast, favors trying over extensive planning and is overwhelmingly experimental in its approach.”
Design no doubt is a medium of experimentation, though it must also sync with the business model to create value for its audience. This brings lot of anxiety and isolation for most designers as their ideas get iterated but ignored under the influence of business logic and delivery schedules. Designers must build trust through empathy and personal discussions, become design leaders for the project by translating their ideas to guide design decisions, and helping others to see the value proposition. If business strategy or MBA is about planning as inferred in the book, then design is about doing and experimenting! So go for it.