Airline safety demonstration videos shouldn’t feel lifeless. With some ingenuity, they could be designed to keep the users engaged. We all agree that safety demos play a critical role from the perspective of passenger safety and I have flown quite a bit to tell that the audience generally looks the other way. However, I stumbled upon a creative approach in connecting entertainment with information, in which British Airways partnered with a UK-based charity Comic Relief to create a unique airline safety demo video featuring British celebrities.
In a nutshell, it’s a compelling shoot, with the presence of prominent celebs lending their unique acting talents in conveying the pitch. Besides, the perceived gravity of airline safety being delivered using wit and humour which also adds to its overall recall value. Not to mention that the presentation also does a fantastic job of promoting a good cause for a donation. In contrast, the prevailing airline demos continue to be monotonous either through its use of deadpan animation or short films with actors as flight attendants, with absolutely nothing that grabs our attention. Kudos to British Airways, not just for the entertainment value but in inventing a template for the airline industry to emulate.
