With talent contests running on every channel and youngsters slugging it out to get their share of limelight, one gets excited to see a ‘rising star’, an unknown face on TV everyday. MTV India started airing a music video called ‘Scent of Desire’ sung by an unknown voice called Silky Kumar (I bet you haven’t heard of him much) and I thought — what a name to have for an upcoming star singer? Well it turns out that he’s actually a conceptualized character for a popular deodorant brand [read more]. Whatever has been said about the video, I love the melodious retro-styled music and choreography which takes you back to the 80s era (think Bappida and the disco). Most notably the video has been creatively executed without resorting to unnecessary skin show.
BTW, I recognized one of the girls in the dancers behind (in green outfit) who was also seen in the ‘It’s Rocking’ video, with Kareena Kapoor but I wish I could get further details on the director of the video, the actor, choreographer and so on. Go, watch the video and rate it yourself.
