Microsoft's video venture : Soapbox

It all began when YouTube offered free video upload and streaming through Flash. One could now subscribe to RSS feeds and also embed the video on their blog or website. The contest for capturing this exciting space (and thus the imagination of the user) had now begun in earnest. Just recently, Yahoo announced it’s arrival on the scene by taking over the online video sharing website called JumpCut.

Microsoft also is ready with it’s reply to YouTube and its ilk. The video upload & streaming project is codenamed “Warhol” but is finally going to be known as Soapbox, although features do not seem to be much different from YouTube’s. Only time can tell if Soapbox succeeds in its endeavour or melts with time.