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Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.


This November 7th Twitter announced it’s doubling the character limit from 140 to 280. It wasn’t that long when 140 characters seemed like a barrier as I typed my first notes in 2007. And as time flew, I accepted the challenge of emitting my views with limited use of words albeit using more tweets. In the process, I also became deft at using English terms. It was fun but that wasn’t the only thing I liked about the restraint of Twitter’s ABCs. Comprehending the emotions of my counterparts was also painless, whether a friend’s happy event, an unfortunate tragedy, or an outrage on some political news. I cannot ignore the diverse forms of outraging on Twitter with humour or insulting language and mindless obscenity. At times for good reasons, sometimes frivolous but mostly done for a harmless banter presumably. Regardless of the personal motives let’s applaud Twitter for doubling the characters. It’s a welcome change even if it increases the length of our tweets at least our views & interests would be communicated instantaneously and not in multiple pieces. Here’s to more tweeting with 280 then!

My Decade on Twitter

From a conventional social networking site to a news aggregator & search engine, from ‘stars’ to ‘hearts’ as favourites, from intellectual conversations to heated arguments connecting with diverse folks. Spending this decade on Twitter has been nothing short of a roller-coaster ride for me!

Discovering Klondike

Much as Twitter is a wonderful place for sharing updates, I realized early on it’s also a wonderful place to make lifelong friends. Regardless of where you are or the timezone one can always round up buddies around a clever discussion, as I mostly aim to do there. At one such rather insipid chat with @Shadez today I was introduced to the Klondike […]

About Stars and Hearts!

Twitter changed the icon for its ‘Favorite’ tweet feature, from a Star to a Heart. A seemingly small aesthetic change for the Twitterverse to react with surprise and angst! Design updates in digital products haven’t been easier for designers to interpret as organizations and users have embraced design changes half-heartedly for a number of reasons. […]

Bhooshan Pandya