I was in a discussion with a friend last weekend at her swank new office. Suddenly we came across a point in social networking and SurfUnion popped up in my mind. If I ever come out with an autobiography there’s sure going to be a chapter dedicated to SurfUnion — a designers forum of which I was a proud member and an architect. Unfortunately the founding of SurfUnion is more interesting and worth discussing than the way we managed it.
In late 2003, five of my close buddies had wanted to do something worthwhile. We were at best designers with creative skills but worked out of home; some of them like me on a paltry sum. On the night of October 2nd, we launched a ‘designers only’ forum hiring some space on Buttclencher’s server. We decided to call it ‘SurfUnion’ or a group of surfing designers. The name took the imagination of all the admins as we liked to call ourselves and later we were joined by many. One of them was a geeky guy nicknamed Bane and was located in Colombo. Five of us – myself, Kreativea (Aadesh), Buttclencher (Raunaq), RanTen (Ranajit Tendolkar) and FlashKid (Isaac) operated from Mumbai. Thus we had a majority stake in the decision making process while LimeIce (Gursimran) located in Delhi and Ryche (Fahd) in Kolkata completed the admin lineup. The fabulous tagline of ‘We put the Desi in Design’ was suggested by Ryche in one of our online sessions. During our tenure, we arranged competitions and meetups that helped bring varied talents face-to-face.