photography

Aperture Launched

Apple ApertureThis would be the greatest revelation as far as I am concerned. All this while I was feeling proud about Apple not succumbing to the market gimmicks of using Flash on their website. They have a novel way of seeking aesthetic value even in the most simplest of things. The fact that Apple was not using Flash anywhere across their website was a very challenging thought in itself because it was able to achieve good results without using the SWF technology.

Not any more. Apple has just launched it’s new software called Aperture and has used Flash beautifully on the official website. The black colour lends a certain entertaining aura, much to the liking of any photographer. If you are a designer and you want to see aesthetics marry usability then visit Apple.com.