At Apple, we come at everything asking, ‘How easy is this going to be for the user? How great it is going to be for the user?’ After that, it’s like at Pixar. Everyone in Hollywood says the key to good animated movies is story, story, story. But when it really gets down to it, when the story isn’t working, they will not stop production and spend more money and get the story right. That’s what I see about the software business. Everybody says, ‘Oh, the user is the most important thing’ but nobody else really does it.
CNN Money/Fortune, 21 February 2005
