human centered design

Design Thinking

‘Patient-Centred’ Experience And Digital Transformation Technologies

December 5, 2019 Design

Summary

The message coming from every keynote, panel discussion, article or research study is clear that digital transformation is not just imperative for all enterprises but it will permanently alter consumer interactions with their products and services.1 Digital transformation is the application of digital technologies such as mobile data analytics and smart embedded devices to reinvent customer relations and business processes. Worldwide spending on digital transformation related technologies and services is expected to approach $2 trillion by 2022, according to IDC. 2 Hence, the healthcare industry as well, has to transform its processes to respond to the new realities of digital technologies in an increasingly competitive world by continuing to invest in digital technology. But at the same time, there’s a need to reshape patient-care operations in this dynamic environment. Amid the intricacies of digital sophistication, the clamour to put customer services and customer expectations at the centre of all digital and service interactions has grown stronger than ever before. Adopting a customer-centric mindset in unifying products and services through human-insights, and not through digital transformation, is an important piece in the customer experience endeavour.

In the wake of digital transformation, businesses are overlooking consumer behaviour favouring instant gratification through technology hoping customer loyalty and dollars will follow, but they’re missing a fundamental point. Instead of depending upon digital transformation as a means for delivering an exceptional experience they should be focussing on customer needs through gathering & relating human-insights to actual needs. It is therefore important for businesses to build a customer experience strategy that looks at finding insights instead of merely depending upon digital transformation for analytics — the better experience customers have, the more repeat and positive reviews they’ll receive while simultaneously reducing customer complaints and frustrations. 3

In this context, what should be the strategy for the healthcare industry to drive digital transformation from a ‘user-first’ standpoint? What measures must healthcare businesses need to adopt for catering to patient needs & expectations? What parts of their business strategy must need to change for encouraging a positive change & enhancing the quality of healthcare services with technology? Most importantly, could technology alone be adequate in solving human-centred problems? These and many more such conclusions around an overall healthcare optimization planning could be explored by applying relevant phases of the ‘patient-centred design model’.

Continue reading…
Inclusive Society

The Idea of An Human-Centered Capitalism

November 17, 2019 Design Happenings

There’s plenty to appreciate about human-centeredness in design, undoubtedly, if there’s ever an era in our history to look into the depths of human needs to innovate it has come now. We have been doing it all with technology but now it requires us to move away from tech talk and focus on social justice for an inclusive society with ‘human-centered capitalism’.

“We need to move to the next stage of capitalism, a human-centered capitalism, where the market serves us instead of the other way around.”

The “Freedom Dividend”: Inside Andrew Yang’s plan to give every American $1,000

Quoting the Democratic 2020 Democratic Presidential candidate, entrepreneur and non-profit founder Andrew Yang, from an event in New Hampshire. His policy proposal called “Freedom Dividend”, a universal basic income (UBI) plan that aims to provide $1000 per month / $12000 per annum for every American adult above the age of 18. Although the concept of universal basic income isn’t innovative in itself but the idea of designing an economy centred around human-needs does produce an intriguing justification. The task of designing an economy centred solely around human needs & desires, employment challenges, cultural mindsets and based on considerations such as the demographics of the population and their skills would be compelling. Depending upon how it matches up to the potential of some populist dimensions ‘human-centered capitalism’ could be a permanent feature for governments to steer the economy in various directions. And I’m seriously drawn towards making the idea of social justice for an inclusive society through ‘human-centered design’ possible.

“The freedom dividend stacks on top of Social Security, it stacks on top of anything healthcare related, such as Medicare. It stacks on top of housing assistance,” Yang replied. “The things it does not stack on top of are essentially cash and cash like benefits. So this is SNAP, heating oil, other programs that are essentially trying to put cash in your hands to manage an expense.”

The “Freedom Dividend”: Inside Andrew Yang’s plan to give every American $1,000

It means, regardless of whether individuals who are above the age of 18 are employed/unemployed, the government promises to pay $1000 to enable them to pay their bills, which I believe if and when it’s implemented, would be a safety net to safeguard people’s future. It’s a brilliant strategy to put money into people’s hands and set free the future generations from the clutches of rising debt, unemployment, and above all, prevent them from abject poverty and finally, homelessness.

The Crux of Human-Centered Capitalism

Apart from the benefits that I have already outlined so far, the implementation of the UBI plan would instinctively kickstart economic growth and rise in employment. As stated in the brief on “Freedom Dividend” which would “[…]permanently grow the economy by 12.56 to 13.10 percent—or about $2.5 trillion by 2025—and it would increase the labour force by 4.5 to 4.7 million people.” However, it doesn’t mention an important aspect of the UBI which is, there might be a significant drop in the rate of chronic diseases and mental disorders owing to the apparent change in the overall lifestyle choices of the people, that would also stop taxing the economy. There’s no doubt that rolling out the UBI would definitely prove to be a boon for the economically weaker section of the society on a global scale without getting caught in the hype of ‘taxing the rich and gifting the poor’.

What’s An Inclusive Society?

In passing, I loved the definition of an ‘Inclusive Society’ from the draft of a UN’s document on the subject, and I’m going to leave it right here for readers to think about and envision what kind of world they’d like to live in? Most prominently, I’m excited about the possibilities and looking forward to the time when an opportunity would arise to collaboratively design an inclusive society using the principles of human-centered design as a pivoting tool.

An inclusive society is a society that over-rides differences of race, gender, class, generation, and geography, and ensures inclusion, equality of opportunity as well as capability of all members of the society to determine an agreed set of social institutions that govern social interaction. (Expert Group Meeting on Promoting Social Integration, Helsinki, July 2008)

Creating an Inclusive Society: Practical Strategies to Promote Social Integration; DESA 2009
Photo by Papaioannou Kostas on Unsplash

Design Thinking For Organizational Innovation

April 10, 2018 Design

An insightful quote from the Innovation by Design book caught my attention at a local bookstore and luckily I was able to find it on the author’s blog through some rigorous Googling. It gains prominence especially since in my experience, some experts have associated with the design thinking (DT) methodology as a UX design activity referring to its iterative design activities. Hence it was important to make a note of its broader value in innovation here.

The criticality of using DT or ‘human-centred’ design in enterprise software development has been documented in an incisive paper by IBM, but the frameworks also stimulate the transformation journey in combining the organization’s strategic vision involving various inter-organizational initiatives as listed below. Essentially, if you are a practising consultant at the intersection of business design & digital IT in your organization and believe that your role is limited to software consulting, you could expand the scale of your engagements and contribute to the maturity of your institution in more than one ways.

[perfectpullquote align=”right” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]

  • The influence of design thinking at scale on the organization’s culture
  • The creation of new products, services and experiences
  • The design organization processes, systems, and structures
  • The creation and leadership of long-term strategy to distributed innovation
  • The functioning of teams, decision-making and conflict resolution
  • The design of collaborative environments
  • The use of external design thinking experts and consultants
  • The training and development of employees in design thinking

[/perfectpullquote]

via How to multiply creativity | Lockwood Resource

Understanding The Scope of Lean UCD Methodology

October 31, 2017 Design
from Using the User-Centered Design (UCD) and Human-Centered Design (HCD) Methodologies, this is an attempt to capture the meaning and to introduce the ‘Lean UCD’ framework.

As a consultant and architect, I’m privileged to be using both the User-Centered Design UCD) or Human-Centered Design (HCD) frameworks in complex projects, and it’s natural to have pondered over the difference between the two. These frameworks have helped me set aside deep-rooted biases and bring empathy into product designs which the end-users were delighted to use. I did write about the difference between Usability vs UX some time ago, though I always wanted to present a third approach to this methodology called Lead UCD that I predominantly use in the context of reactive product design strategy, in that, I’ve to strategize upon a user-friendly product within limited time and budget and with no prior knowledge of its background is critical. The challenge would be judging user behavior patterns purely based on cynical user data.

While bringing a user-centric focus on the problems individuals & teams often consider several frameworks to reach a consensus on the design in collaboration with cross-functional leads particularly in the guidance of a UCD expert. So what would be a better framework to follow – UCD, HCD or a Lean UCD? Read on.

Continue reading…