creativity

Spring Season Reading List

My Book Reading List For 2018…So Far!

July 15, 2018 Design Technology

In between a hectic project schedule, I have also committed myself to a reading list of books, the first half of 2018 is already behind me (can’t believe!) and I’m just letting myself wade through this hot summer with some practical knowledge books. I am already through a few titles and I am attempting to get that number up with some interesting non-fiction titles lined up for the latter half of 2018, so fingers crossed. I only decided to read about design so far, but now I’m accessing titles on communications, psychology, strategy, business and marketing. My overarching goal from reading the books is to broaden my vision of how I could commit to my long-term objective of merging creativity with building a value proposition for products while staying focused on service innovation & customer experience. Lastly, instead of doing an annual review/recommendation of books I decided to write a post as soon as I finish some volumes just so that I get my views out to the world quickly. Which also helps me to remember the value of my reading list and the freshness of the knowledge I gain each year.

The Business of Design: Balancing Creativity and Profitability (by Keith Granet)

The Business of Design - Book CoverEven though the target audience for this book seemed like the architects and interior designers, this book didn’t disappoint me so far as comprehending the principles of business were concerned. Keith Granet brings his insights from his experience of 30 years from bringing profitability to customers and setting up his architecture design firm Granet & Associates from spending considerable time on projects as a full-time employee. There are some terms and details which could be only be comprehended by someone from that industry, like for instance, the promotion cycles for employees or the contractual obligations for clients, etc., but despite that seemingly nonessential information, the rest of the principles in the book from billing and human resources, to managing a team, stay pretty much relevant as foundations for setting up any business. In the end, this book is profound and inspirational in its approach towards design entrepreneurship, even if you don’t plan to work as an architect or an interior design.

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KFC Apologizes With A Brilliant Campaign

February 23, 2018 Design Happenings

KFC Ad CampaignCreativity comes in several ways, least of all in print. In a full-page ad today, KFC UK admitted and apologized for experiencing an unprecedented shortage of chicken leading to the closure of several of its outlets through a creative marketing campaign called ‘We’re Sorry’. The visualizer and the content/PR team deserve a huge kudos along with a pay hike for creating this amazing masterpiece! Through some research, I discovered this campaign has been developed by KFC’s creative agency ‘Mother’.

WIRED traced the logistical issue to a failure in KFC’s supply chain and “lack of contingency planning” after a serious collision on the M6 on Feb-14 which blocked access to their warehouse.

[perfectpullquote align=”right” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]The lack of chicken began to hit on February 16. KFCs started to shut down locations in response to their missing ingredients, meaning that by February 18, only 266 of the 870 restaurants in the UK and Ireland were open. Locations in Northern Ireland and the Republic of Ireland have not been affected due to different logistical arrangements.[/perfectpullquote]

Must say, KFC made an honest attempt to sympathize with its frustrated fans with a visual messaging that conveys that feeling through an empty chicken bucket lying on the floor, nothing seems more effective than this simple, and eye-catching campaign.

Books

Books On Design Which I Enjoyed In 2017

December 29, 2017 Design
My zest for ‘change’ led me to read books in 2017. here’s my short review of the publications I enjoyed on design and design-thinking.

As 2017 draws to an end, I had resolved from the beginning to make this a productive year, and more than anything, it turned to be a remarkable one as far as my reading goes! At the onset, there was sufficient appetite to read academic books on design and venture on a learning spree with the sole aim to pick new stuff and refresh my knowledge, challenge some preconceived notions, and change some of my perspectives and help me to go beyond the typical ‘design’ paradigm. In my search of knowledge, I also didn’t realize that I was unknowingly being influenced by the experience and writings from IDEO’s brilliant books and I was lucky to have found some lying on my shelves (that I would refer once in a while) but never got myself around to reading them completely. Now was a good opportunity then!

This is my short review of the magnificent and insightful books on design thinking and innovation this year!

Creativity Inc. - Books I Read In 2017

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (by Ed Catmull with Amy Wallace / Publisher: Random House) [Book Website]

In this fascinating essay, Ed Catmull charts his career graph alongside the founding and management of Pixar. From his childhood dream of working for Disney to becoming the current President of Disney and Pixar Animation Studios, Catmull recounts his love for animation, leadership, and creativity. In all that, he became instrumental in developing the technology which enabled a newly co-founded animation studio ‘Pixar’ in the 90s to create award-winning movies and disrupt the animation industry forever. In general, this book explores various perspectives in successfully leading initiatives that range from collaboration to communication, and in trying out new ideas fearlessly even if they’re destined to fail. I particularly cherished the chapter, ‘Afterword: The Steve We Knew’ that is dedicated to Steve Jobs – he bought the niche Graphics Group from Lucas Films and spun it into Pixar. My impression about Pixar from reading the book was reinforced, not just as a path-breaking studio but for spearheading the use of technology and collaborative efforts in bringing the finer details of the movie characters on the big screen. And that’s not all, it was most humbling to read about Catmull’s humane qualities as an inspiring leader and an entrepreneur in leading Pixar/Disney’s teams on the large movie projects. It’s an exceptional book and a must read for innovators.

Why Should You Pick This Book?

Having read extensively about Pixar and Steve Jobs’ contribution I was already convinced on getting an ‘insider’s look’ into the processes of the studio. So, just like me, if you are curious about Pixar’s legendary mechanism of making their animation movies that create box-office history over and over again then this book is for you. It’s also inspiring to discover Ed Catmull and his humble beginnings as a computer scientist and leading up to his current standing at Disney. There are some valuable insights to have here. Besides, if you have read the several books on Steve Jobs, you will enjoy reading more about the legendary entrepreneur from a newer perspective.

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The Fun of Building A Lego

May 16, 2016 Design Photos

It’s been a dream to experiment with Lego. It brings pleasure for me to build something out of pieces of colourful plastic — ‘bricks’ as they are lovingly referred to by enthusiasts. So I picked up my first kit to begin with a majestic 578-bricks Fire Plane from Lego’s ‘Technic’ series.

With great help from my significant other, it took us just a day to complete the construction and by that, we exceeded our own expectations. Truth be told once I started the construction brick by brick there was no stopping. The exercise required time, focus, logic and tons of imagination. The manual was very straightforward with vivid visuals. Although I found a typo on the colour of the pins I was so much into engineering the plane that I figured out the right way.

It’s a fabulous product and you can see the structure details in the picture. The rudder, the flaps, and the elevators tilt up and down when a small lever is pushed (see the upright handle pointing up right in front of the tail-wing). The fan rotates when you move the plane, the engine looks so much real too (behind the fan, you can see the yellow piston). Below the fuselage there’s a small cargo hold for the ‘water’ consisting of blue button-shaped legos and controlled using a lever system again (the pearl head grey button on top of the cockpit). I must appreciate the design team at Lego for imagining the details of this plane, it must have been tedious work. I could see a lot of creativity-meets-architecture with solid product design strategy. This was just a beginning for more Lego adventures to come. So keep watching this space.

Lego Fire Plane

Lego Fire Plane built from 578-pieces.