Design is Experimental

I came across a sentence from Jeanne Liedtka and Tim Ogilvie’s book ‘Designing for Growth: A Design Thinking Toolkit for Managers’ summarizing design.

“Design, in contrast, favors trying over extensive planning and is overwhelmingly experimental in its approach.”

Design no doubt is a medium of experimentation, though it must also sync with the business model to create value for its audience. This brings lot of anxiety and isolation for most designers as their ideas get iterated but ignored under the influence of business logic and delivery schedules. Designers must build trust through empathy and personal discussions, become design leaders for the project by translating their ideas to guide design decisions, and helping others to see the value proposition. If business strategy or MBA is about planning as inferred in the book, then design is about doing and experimenting! So go for it.

AIB Roast Cover

Fuss About Nothing!

Virtually everyone in India is now talking about the (edited) version of the AIB Roast show on YouTube which was hosted by ‘Roast Master’ Karan Johar in Mumbai and presided over by the glitterati from the Bollywood industry. The talking point has been the use of offensive, insulting and politically incorrect language to create humour involving 2 of Bollywood’s upcoming stars Ranveer Singh and Arjun Kapoor, who are publicly known to share a good companionship. If reports are to be believed, the audiences paid INR 4000 each (about CAD 80) to watch the show (*gulp*)! AIB or ‘All-India Bakchod’ (loosely translated – Bakwas = senseless and Chod = f**k, one who indulges in senseless talk) is an incongruous bunch of talented stand-up comedians who produce and act in satirical comical videos on YouTube often targeting politicians and film personalities.

When I watched the video, I was offended with the free use of foul language, it’s frequency and unfettered use in an attempt to create humour, when the audience in the video seemed amused and was laughing away to glory I was smiling in awe. 2 upcoming actors with some credibility bearing the brunt of a noxious attack from a gang of AIB speakers, the comments petrifying and undignified which would make anyone grunt in disgust but for the affable Ranveer and Arjun who were chuckling in absurdity, swearing back at the speakers now and then, and cringing uncomfortably in their red armrests (as would anyone) as their personalities were being torn apart by waves of filthy lexicons. For a good reason I was shocked why 2 young and promising actors put up their dignity and career at stake and signed up for this noxious onslaught, when the audience of their films was already doing it for them at the box-offices across the country regardless!

The whole debate about morality and culture, and the use of ‘offensive language’ has been raked up again in the garb of “hurting public sentiments”, and may I add, unnecessarily, and pulling us in the tussle between modernity and ethnicity; the right or the worse, the choice that we as intellectuals have to make over a mediocre event! It’s so depressing. The Maharashtra government has ordered a probe to investigate if the show was “vulgar” and in violation of laws, now why would one waste tax-payer’s money on such an ordinary event. The right-wing political party MNS in Maharashtra on the other hand has demanded an apology from Karan Johar, Arjun Kapoor, Ranveer Singh and others warning of dire consequences, luckily for them because their political fortunes were sinking already in the state for lack of a political agenda. And a police complaint has also been filed by the Brahman Ekta Seva Sanstha in Mumbai for use of “filthy and abusive language”. I am doubly upset now because the media and politicians haven’t helped by raking up an unnecessary controversy and offering credibility to such a crass show that it’s going to garner more hits and likes in the coming days.

Indeed the humour lacked an entertainment appeal so to speak, the speakers and the host sounded drab after a period with their continuous diatribe of raunchy and repulsive language, it was also shocking to see the free and open use of offensive language. Point taken. Let’s not forget that it was a privately funded show with full-grown adults paying for their own tickets willingly, it wasn’t a charity show involving the government or state money, and I don’t think any politician could be seen in the crowd applauding – if that’s true then it’s again his/her private business. The participants, the actors and the audience knew what they were signing up for. If so many others like me found the content to be offensive, my advice would be don’t watch it! If I felt any more offended than this I would hire a lawyer to fight a case in the highest courts of law in India. But any form of moral policing will only dent the fundamental structure of our democracy which we as a nation feel so proud about. Let’s stay away from advising others on the standards of entertainment and what others should and should not do, as long as they are doing it at their own expense and within legal terms. Let’s not play by our rules and pile up our definition of moral standards of entertainment and humour on others and ask them to “SHUT UP” and to fall in line.

A rational advice on choosing entertainment came in the form of a judgement from the Supreme Court of India. In its petition the All India Human Rights and Social Justice Front had argued that some scenes from the Aamir Khan starrer ‘PK’ hurt religious sentiment disturbing public order and hence the apex court should ban the film. The Chief Justice of India, RM Lodha said, “If you don’t like it, don’t watch the film. Don’t bring religious facets here.” also adding “These are matters of entertainment.  If you restrict it, it will affect others’ rights. Everything is on the internet.  What will you hide?”. Yes I am upset and offended, and it has hurt my sentiments. And honestly speaking, I won’t watch this crap again.

Pasta

Pasta

An all time household favourite – the pasta! #homefood #foodtodiefor

PS4 20th Anniversary Limited Edition

Go, Gone, Poof!

If you’re fretting and fuming over losing the chance to buy the PS4 20th Anniversary Limited Edition console today in Canada, I’d suggest DON’T! I am sure there’s a long line of Canadians doing just that over the last few hours. Sony commemorated 20 years of the launch of the PSOne by producing one great PS4 console design calling it the “PS4 20th Anniversary Limited Edition”, LIMITED in true sense of the word not just marketing gimmickry. Since the original PSOne was launched on 3-Dec or 12/3 they decided to produce only 12,300 of the PS4s worldwide. Just 12,300 can you believe it!! (lucky they didn’t go for just 123 pieces because that’d have been awkward).

The Japanese were the first to get their hands on this rare masterpiece on 3-Dec-14, and the Canadians today and I was keeping an eye on @PlaystationCA in the hope of some early news of this rare console launch. Here’s how I had hoped things would have worked – the tweet would have included a future date and a time when the link would go online on Sony’s online store, I would stay prepared with my CC and boom! But this happened today when I was away from my notebook for just 10 minutes only. Now I wasn’t told that the link would come and go *poof* within minutes. That’s insanity!

PlaystationCA Tweet

And I can’t even say I was “too late” because when I returned things had changed drastically in a matter of minutes! (I almost cursed myself “what was I doing in those 10 minutes?”)

PlaystationCA Tweet

 

So I resign to the fact that with just 12,300 units worldwide it was practically impossible to get my hands on one of them. Congrats to everyone who could buy it. Kudos to you. I am really envious, just so you know.

Here’s what I have to tell Sony though – you always disappoint me. Be it the incessant hacking of your servers (this has now become like an annual hacker party where everybody’s invited) where my privacy is compromised, or the multiple account ID issues on PS Vita/PSN. And now losing the chance of acquiring a masterpiece, a collector’s item which got you fixated on the launch date. Agreed you had to commemorate the launch of the console but getting serious about a number (12/3) that practically makes no sense WORLDWIDE when you consider the colossal gamer community Playstation has! (the ones who supported you by buying your PS consoles and titles for 20 long years!). It’s so pitiful to know that you had to celebrate this memorable gaming moment with your fans with only 12,300 units! Tsk tsk.