Apple Is Changing User Behaviour, Not Just User Experience

The iPhone 7/Plus launched without the standard 3.5mm audio jack creating a storm on the Internet. The problem isn’t about the missing elements from a traditional user interaction perspective with a device such as the iPhone as it is about changing a user’s perception. It’s indeed very courageous of Apple to remove the audio jack completely replacing it with the lightning connector which means you cannot listen to music while charging (it’ll require a new $40 accessory). Simply put, we can’t charge AND listen to music or take calls simultaneously and we have to keep the iPhones charged. Suggesting that Apple wants the AirPods as your default hearing device regardless. Apple’s users have often had to reluctantly change the way they interact with devices based purely on how Apple defined its product line so ‘courageously’ and regardless of how frustrating it was. The astonished fans complained but eventually caved in. Now, this isn’t the first time that Apple has done something ‘courageous’ with its product line by removing a standard feature or software – the iPads didn’t support Adobe Flash (they still don’t even today), and yet if the sales numbers are correct the audience seems to have loved the iPad! From a product design standpoint with its power to innovate Apple really at the helm of changing user behaviour of this generation unquestionably. Perhaps Apple did contemplate the backlash of its decision to remove the 3.5mm audio jack from the iPhones and the ‘courageous’ comment from Phil Schiller is proof of defending itself from its perched place. So if there’s one product company which is going to affect our lives within the realm of technology and design innovation it’d be Apple.

Here’s Steve Jobs explaining ‘courage’ perfectly with Apple’s products.

Free The Apple Watch

The Apple Watch was perfectly poised to sweep the industry. It had the goodness of the iPhone/Mac kitty, mainly the apps, the amazing product design and the indisputable quality of the Apple brand. Reasons which are enough for a device like the Apple Watch to own the industry which hadn’t seen much innovation in some time. Some of the early entrants to this arena were no match to the promise of experience and the technology which only Apple could deliver with its first wearable device. Sadly when it arrived it wasn’t the product we had anticipated, it wasn’t an ‘independent’ product. And let me explain.

The rich product basket of Apple including the iMac, the iPod, the iPad, and, the iPhone have existed as sovereign personalities with its own audience. The iPad, iPhone and iPod need the Mac/PC only for syncing content and are pretty much independent devices. Apple with its vast design experience curated an entire domain of great product design with hardware and software. Beginning with the unibody design and later with Yosemite by transforming the skeuomorphic UI with the flat design language. Other features such as HandOff and Continuity, and introduction of Maps, Notes, and Notifications on OSX which brought about a wonderful cohesion of OSX/iOS environments. All this and yet it did not take away the freedom of its users to work independently with these devices. Until the Watch came along. The graphic depicting the Apple devices isn’t honest to the Watch which can’t work without the iPhone.

The Watch as a wearable gadget with a small form factor meant that it would not naturally transition the rich cohesion of experience of the OSX/iOS devices. Although this does not make it an exceptional case when it comes to making it self-reliant within its functions and features. There are other watch devices today which do not need the phone support for offering a better user experience. And sure they may not tote a rich app ‘garden’ like the App Store. For now, let’s free the Watch from the clutches of the iPhone.

Apple’s product design cycle is unclear, if one is to understand that the earlier design iterations of the iPhone and iPad missed some essential features that were common to the devices of its kind. Considering this, the Watch isn’t freewheeling so soon until about a few more design iterations. Let’s hope the wait isn’t too long and painful.

'Touch' Your Next iPod Now

iPod touchEver since the rumour mills were working over time, I had been waiting eagerly for the news about Apple’s new, much hyped iPod. There was a market speculation on the introduction of a touch-screen iPod which added to the frenzy. Yesterday THAT speculation turned into reality when Apple announced the iPod Touch alongwith upgraded versions of the other family members. My reactions are mixed for now.

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The iPhone Demo


No matter what the critics have to say about the Apple iPhone. Scratches or no scratches, after watching this demo, it’s difficult to resist the temptation of buying one. The innovative design, the iPod plus the touch screen features make the iPhone a must have device of the new era. Apple Inc’s Phil Schiller shows John Blackstone the many features of the iPhone which launches in the US in June 2007.

Apple Introduces iPhone

It was speculated to come for a long time. At the Macworld 2007 keynote at San Francisco, Steve Jobs announced the launch of iPhone, a new age telephone device, which is going to shape the future of telecommunications and put pressure on some of the established players in the field. The iPhone introduces touchscreen navigation (yes..no stylus, only fingers) and uses the power of Mac OS X to run itself. A 2 megapixel camera, a widescreen iPod for music and video lovers, Safari for browsing the internet and Mail for sending emails through the touchscreen keypad, one couldn’t have asked for more from a device that fits in your palm.