I had the privilege of attending a workshop by Techved Design on writing content for the web. I wasn’t planning to leave the house in the killing humidity and heat but changed my mind thanks to my dearest friend Neha Modgil.
Writing immersible content for the web is always challenging. It’s a medium not known to sustain readership beyond a few seconds. Imagine having to sell a product in a limited amount of time and sustaining the attention span of an online user. This is what the workshop intended to address. Content speaks to a specific audience and good content only makes the actions on the website more compelling.