Aptrinsic’s CEO, Nick Bonfiglio writes an insightful summary of customer experience and customer acquisition in SaaS. Beginning with how the traditional customer acquisition model has worked so far, Nick says… Think about the correlation between downloading a whitepaper, opening an email or visiting a website and the buyer’s intention to purchase a product. Can you truly […]
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupery