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Bhooshan

Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.

Design

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.

Antoine de Saint-Exupery

The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible’.

Hillman Curtis

How the Customer Acquisition Process Is Changing in SaaS

Aptrinsic’s CEO, Nick Bonfiglio writes an insightful summary of customer experience and customer acquisition in SaaS. Beginning with how the traditional customer acquisition model has worked so far, Nick says… Think about the correlation between downloading a whitepaper, opening an email or visiting a website and the buyer’s intention to purchase a product. Can you truly […]

Understanding The Scope of Lean UCD Methodology

from Using the User-Centered Design (UCD) and Human-Centered Design (HCD) Methodologies, this is an attempt to capture the meaning and to introduce the ‘Lean UCD’ framework. As a consultant and architect, I’m privileged to be using both the User-Centered Design UCD) or Human-Centered Design (HCD) frameworks in complex projects, and it’s natural to have pondered over the […]

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.

Don Norman

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Bhooshan Pandya