May 2004 to Present – Tata Consultancy Services
Strategic Design Consultant
- Institutionalizing Usability Engineering as a strategic consulting offering for TCS internal business framework
- Developing enhancement plans for assembling a team of expert consultants, to drive and lead the engagement with customers
- Putting in place artefacts and helping to position usability/UX design as a key differentiator with major accounts, developing a usability engineering methodology for integration with performance engineering of a system
- Conducting awareness sessions and training on design and usability engineering methodology
Design CoE Lead
- Conducting comprehensive study of use-cases/user-interfaces
- Outlining the UI requirements & user complications in discussions with the customer
- Composing prototypes or rapid prototyping of the concepts
- Managing the offshore TCS UI design team, leading them with flow charts and activities for the final UI design, conducting weekly review sessions on the affairs of the design project
Lead Designer
- Maintaining UI Design Standards, Information Architecture, Task & Process Flow
- Creating page layouts, Conceptual Design, High/Low Fidelity Prototyping
- Devising User Interfaces and applying usability principles to portals as well as applications, the primary role is to improve the GUI, solve navigational issues, presenting new ideas to the team members, helping developers in improving the UIs, standardizing templates and prototypes
- Creating personas
- Working with Team and / or business analysts to understand user needs, business and functional requirements to develop interactions and navigation systems
- Monitoring the performance and results of product; identifying and evaluating improvement options
- Responsible for the visual quality, overall look and feel of the site
- Working at bridging user and business requirements; applying and instigating branding awareness through a quality design framework
November 2003 to April 2004 Right IT Solutions
Senior Designer
In my short stint at the company I successfully designed their corporate identity and implemented it across various media including the web and direct mailers. My other responsibilites included designing of pages for the corporate website and implementing the HTML versions.
April 1999 to April 2002 – Milestone Interactive/Milestone Entertainment
Visualiser
- Designing web pages & implementing the same, Graphics optimisation and integration into templates
- Creating CD and cassette covers for various pop icons
June 1998 to April 1999 & April 2002 to November 2003
Independent Professional
Logos, HTML, Page Templates, Graphics Design for brochures and Catalogs
Education
- Indian Art Institute – Mumbai (India)
1992-1993 – Foundation Course for Applied Art - L. S. Raheja School of Art – Mumbai (India)
1993-1998 – Diploma in Applied Arts – G.D. Art (Applied Art) - ZED Career Academy – Mumbai (India)
1998-1999 – Diploma in Cyber Publishing (passed with Grade B) - Human Factors International – Mumbai, Bangalore (India)
2005-2006- Certified Usability Analyst (CUA)