Web Awards Nite
October 19th, 2007
Posts filed under 'General'
Frequent Blog Posting is Irrelevant Today
Through my daily routine of sifting through the articles on blogosphere, I came across some nice links which I would like to share with you. The first one is written by Eric Kintz (VP Global Marketing Strategy & Excellence for Hewlett-Packard) — he writes about the frequency of blogging and why it should be avoided and rubbishes the idea that frequent posting is a formula for generating traffic and further goes to say that it drives poor quality content. Here’s an interesting fact that he serves in his article - “25 million readers visit Wikipedia every month, but the number of people who actually contribute content to Wikipedia is about 1-2 percent of total site visitors”. Read the entire article here. And no…I am not posting this link to increase my site traffic.The second article is by Seth Godin and he outlines 10 principles (or should I say the Ten Commandments!) for creating a “great website”. I liked the very first point that he makes - “Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker”. I second those thoughts completely. Check the article here.
Technorati Tags: blogs, blogging, seth godin, eric kintz,
2 comments October 12th, 2007
Moving On Finally
This was coming for many months now but today, I finally checked-in to TCS House — the corporate HQ of Tata Consultancy Services Limited, as expected. A heritage building built in 1922, it was formerly known as Rallis House (another Tata-owned company), until the place was bought over by TCS in 2004 [read more]. The interiors of this four storey building have been completely refurbished while leaving the exterior walls untouched due to its historical value. The idea of encompassing modern interiors within an archaic structure, to flawlessly create a contemporary ambience is truly an architectural marvel to see and experience. The place holds significance for its medieval construction and is truly a landmark building in the Fort area of South Mumbai. The renovated structure was formally inaugurated by the honorable chief minister of Maharashtra, Vilasrao Deshmukh on 14th August 2007.It’s exciting to be here and I hope this transition into a new home re-energises my creativity and design skills.
Technorati Tags: TCS, Tata, IT, Software, India
September 29th, 2007
Marketing Minds: The Innovation Seminar
I am back after attending the ‘Tata Marketing Minds 2007′ seminar which explored the subject of Innovation quite deeply. The 2 day seminar was held on the outskirts of Bangalore city, at a place called the Angsana Resort and Spa — a scenic and serene piece of land suited for knowledge building.The event which was organized by Titan Industries, was kicked-off with a wonderful session by R Gopalakrishnan (ED - TataSons) who spoke about innovation and the history of the Tatas, quoting generously from the book ‘The Creation of Wealth’ by R M Lala. Eminent personalities from various industry domains spoke from branding and marketing to consumer goods and cyberspace innovations, and tried to touch upon the art of innovating ideas. Some of the speakers included Santosh Desai (Futurebrands), Richa Arora (Head of Marketing, Britannia), Alok Kejriwal (CEO, Contests2Win.com), R. Balki (Adman and director of the film Cheeni Mum), Vikram Kaushik (MD, TataSky Ltd.), C Venkataraman (COO, Titan Jewellery Division - Tanishq), Sashi Sinha (Lodestar), Bhaskar Bhatt (MD, Titan Industries) and more. For me personally it was scintillating to see Piyush Pandey (Chairman, O&M India) from close quarters; sort of a dream come true for me. I have idolised him since my art school days when his work for Fevicol was quite well-known and had won many awards.
The seminar provided a grand opportunity to network and get ourselves to know the other Tata Group companies and their projects as well. There were delegates from Tata Motors, Tata Steel, Tata Ryerson, Tata Chemicals, Trent, Tata Teleservices, Tata Tinplate, Tata Pigments, VSNL, Tata Advanced Materials, Tata Consulting Engineers, Tata BP Solar, etc. just to name a few. I was of course, representing Tata Consultancy Services (thanks Jayant!). It was fun, educative and most importantly every member of the Tata group was filled with pride to know each other. Here are some pictures from those exciting days (enable JavaScript to have the best view).
Technorati Tags: tata, tcs, tatasons, bangalore, innovation
September 23rd, 2007
‘Scent of Desire’
With talent contests running on every channel and youngsters slugging it out to get their share of limelight, one gets excited to see a ‘rising star’, an unknown face on TV everyday. MTV India started airing a music video called ‘Scent of Desire’ sung by an unknown voice called Silky Kumar (I bet you haven’t heard of him much) and I thought — what a name to have for an upcoming star singer? Well it turns out that he’s actually a conceptualized character for a popular deodorant brand [read more]. Whatever has been said about the video, I love the melodious retro-styled music and choreography which takes you back to the 80s era (think Bappida and the disco). Most notably the video has been creatively executed without resorting to unnecessary skin show.BTW, I recognized one of the girls in the dancers behind (in green outfit) who was also seen in the ‘It’s Rocking’ video, with Kareena Kapoor but I wish I could get further details on the director of the video, the actor, choreographer and so on. Go, watch the video and rate it yourself.
Technorati Tags: MTV India, MTV, Silky Kumar, Music
September 8th, 2007
