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Bhooshan

Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.

Design

How the Customer Acquisition Process Is Changing in SaaS

Aptrinsic’s CEO, Nick Bonfiglio writes an insightful summary of customer experience and customer acquisition in SaaS. Beginning with how the traditional customer acquisition model has worked so far, Nick says… Think about the correlation between downloading a whitepaper, opening an email or visiting a website and the buyer’s intention to purchase a product. Can you truly […]

Understanding The Scope of Lean UCD Methodology

from Using the User-Centered Design (UCD) and Human-Centered Design (HCD) Methodologies, this is an attempt to capture the meaning and to introduce the ‘Lean UCD’ framework. As a consultant and architect, I’m privileged to be using both the User-Centered Design UCD) or Human-Centered Design (HCD) frameworks in complex projects, and it’s natural to have pondered over the […]

This Could Solve The Magic Mouse Cable Riddle!

I came across this amazing Qi pad discount article (source below) that sparked a design inspiration, as my mind went back to the September Apple Keynote which introduced Qi wireless charging support for the newer iPhone 8 and X series. Among the other impressive concepts that I’ve seen is the IKEA wireless smartphone charging built into ubiquitous, […]

Instagram Old and New App Icon

Instagram Used Co-Creation For Its New Icon Design

Last year, Instagram changed its skeuomorphic icon branding to a purplish logo and it was only recently that I came across the design process on Fast CoDesign. Instagram’s Design Head Ian Spalter, guided the branding exercise into a co-creation session. The write-up from the FastCoDesign article mentions… At first, Spalter was most concerned with figuring […]

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Bhooshan Pandya