Bhooshan Pandya | Interaction & Usability Analyst

Brand Identity Guidelines

Overview
My logo signifies the myriad colours available around us. The depiction is brought about by the thoughtful use of a butterfly. The brand must depict the butterfly mark above the typeface all the time.

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01 Composite Stacked Mark - Primary Option This will be the most commonly used mark appearing on print material, marketing collaterals & other interactive media.

02 Composite Stacked Mark - Secondary Option This option will be exercised when the mark appears or seems to be appearing on a similar colour pattern or a background. The ‘butterfly’ mark will have a border around it.

03 Composite Stacked Mark - Complete Black The black identity is preferable where too many colours are being played out. This is a neutral colour to be used wherever necessary.

Colour Pallette
Please use the following RGB colour pallette while you make or use my brand identity. Depiction of the brand logo in any other colour is strictly prohibited.

	R - 15 G - 175 B - 81		R - 248 G - 102 B - 43		R - 255 G - 222 B - 89		R - 3 G - 4 B - 3

Typeface
For consistency it is imperative to use one or all of the following typefaces for content presentation.

01 Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+?<>:”;’{}[]\/

02 Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+?<>:”;’{}[]\/

03 Georgia Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+?<>:”;’{}[]\/

Image Sizes & Placements
Images are used to add a visual appeal to the content. The sizes depend on the type of story being played out but the placement is almost always fixed.

01 Standard Image The standard image is used for most of the articles. It consumes less space and adds the necessary visual hook as well. This type of image is always placed at the beginning of an article. Size: (W)100 pxs X (H)100 pxs

02 Long Image
In some articles, it's imperative to use a larger image size to show the details particularly while reviewing an event or story. Long Images appear at the end of the article.

Size: (W)373 pxs X (H) 110pxs

03 Enlarged Image
In case the details need to further enhanced, the Enlarged Image version is used. A thumbnail is shown with a prominent '+' sign (to depict a click for the enlarged view) and a bigger version is opened upon clicking, on the screen. For this operation 2 image sizes need to be produced simultaneously. Enlarged Images can be placed at the start or the end of an article.

Thumbnail Size: (W)128 pxs X (H) 96 pxs
B igger Size: (W) 500 pxs X (H) 375 pxs