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Bhooshan

Bhooshan Pandya is a UX consultant & Product Designer with more than 12 years of experience in representing global brands within cross-cultural teams in many countries. He brings his customer-centric vision to projects and is an ardent advocate of ‘design-thinking’ for co-creating solutions that create value for both the business and users. While working with a product he follows the objective of designing an experience which is enjoyable, engaging, and enduring.

Author: Bhooshan

Baahubali’s Fantasy Adventure Is Amazing!

After brooding over my choice to watch the Baahubali films (BB) for years I finally garnered the motivation to catch up on the series yesterday, both flicks back-to-back. Frankly, I have become sceptical to watch mythological/historical period films with the current spate of drab historical Bollywood offerings not providing any entertainment value per se. And […]

Market Research and User Research

Market Research Vs. User Research

I have often had conversations with clients and designers who have a difference of opinion on the virtues of ‘market research’ and ‘user research’, sometimes even using the terms interchangeably. In one such recent interaction with a marketing executive from a large Canadian company with whom I was associating for a consulting project, I was […]

Weather Woes Welcome 2018

It’s quite natural to speak about weather systems in Canada, and especially about its infamous winters. So at the time of this writing as I welcome 2018, the area of Southern Ontario (including Toronto) is under a spell of extremely cold temperatures with a warning to this effect also being issued by the Environment Canada. With […]

Books

Books On Design Which I Enjoyed In 2017

My zest for ‘change’ led me to read books in 2017. here’s my short review of the publications I enjoyed on design and design-thinking. As 2017 draws to an end, I had resolved from the beginning to make this a productive year, and more than anything, it turned to be a remarkable one as far as my […]

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Bhooshan Pandya

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