About

Bhooshan Pandya - About Image

HELLO! I’M BHOOSHAN PANDYA.

I’m a Design Thinker and Product UX Consultant from Toronto ON, where I work with clients in promoting a ‘user-first’ approach for digital products and design management.

I’ve been blogging since 2002 while tweeting and posting pictures on Instagram. After graduating in Applied Arts I brought my passion for user-centered design in helping customers to bring a user-centric focus to their products, by using techniques from human-computer interaction, information sensing, navigation models, digital strategies, mobility, and information architecture. I’m an experienced Certified Usability Analyst (CUA) professional with over 16 years of a broad-based design exposure.

THOUGHT LEADERSHIP IN HUMAN-CENTERED DESIGN & DESIGN THINKING

My objective is to provide a holistic thought-leadership in Human-Centered Design/User-Centered Design and Design Thinking. The terminology & use of ‘Design’ has been limited to technology, user-experience, software, and aestheticism in my field of work but the true definition of design goes beyond the scope of these components. I firmly believe that design shouldn’t aim at capturing the essence of human emotions alone but also inspire long-term sustainability goals for the environment, whether it’s interactive digital apps, consumer goods, or a concept of affordable housing for first nations people. In that regards, I’m largely inspired by IDEO’s philosophy of Human-Centered Design and Frog’s insights from their DesignMind blog.

YOU MAY BE INTERESTED IN MY WORK!

I approach design strategically for enterprise-level applications and digital products, aligning it with technology and business objectives for crafting new and innovative solutions with a ‘user-first’ approach.

I’ve worked on digital products and branding projects which you can view in my online portfolio. You can also check my resumé for more details on my career.

 

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